Industries · Electricians
The front office for electricians.
When someone needs help, they search Google, ask ChatGPT or call the first number they find. We help electricians in Massachusetts and southern New Hampshire get found, answer every call, and follow up on every job.
- Get found
- Answer every call
- Follow up on every job
AI mostly names someone else.
When we asked AI who to hire for 147 local service businesses, a local business was named in fewer than 1% of the answers. These numbers are across all trades in our study: painters, electricians, HVAC, roofers, plumbers, auto shops, exterminators, garage doors, movers, landscapers, chiropractors and dentists.
Read the studyWhere electricians get skipped.
AI can only recommend what it can read. These are the gaps we see most often for electricians.
License not shown
People ask for a licensed electrician. If your license number isn't on your site or profile, AI has nothing to confirm it with.
The jobs you want aren't named
EV chargers, panel upgrades, generators. If you never name them, AI won't match you to the people asking for them.
Home or commercial, unclear
Many electricians do both. If your listing doesn't say, AI can leave you out of half the questions.
Service towns not listed
If you cover Derry, Londonderry and Salem, say so. AI matches electricians to towns; it doesn't guess.
What AI checks for an electrician.
Six things the assistants look for before they name a business like yours. We measure about 50 factors in all; these matter most in your trade.
The right Google category
Electrician as your main category, not a vague "contractor," with related categories added if they fit.
Every service, spelled out
Panel upgrades, EV chargers, generators, lighting, rewiring, troubleshooting. One line each.
License and insurance
Your license number and that you're insured, written where AI can read it.
Reviews that name the job
Reviews that say "installed our EV charger" or "upgraded our panel" tell AI what you're good at.
Matching listings
The same name, address, phone and hours on Google, Yelp, BBB, Facebook and your website.
A site AI can read
A clear services page, the towns you cover, an FAQ and LocalBusiness schema.
The front office for electricians, in three stages.
Start with whichever is slipping most. Each stage feeds the next.
Visibility
Your Google profile, reviews and listings set up for electricians, a simple website if you need one, and the AI checks on this page.
See VisibilityReception
When you're on a job, a call about a breaker that won't reset or a burning smell still gets answered. Our AI receptionist takes the details, flags it urgent and sends you a summary right away.
See ReceptionFollow-up
Estimate requests and open quotes in one simple place, with reminders, and a review request after every finished job.
See Follow-upWhat customers actually ask.
These are the kinds of questions people ask an assistant when they need an electrician:
- "Who's the best electrician in Derry, NH?"
- "I need an electrician right away. Who should I call in Billerica today?"
- "Who installs EV chargers near Andover, MA, and do they pull the permit?"
"Who's the best electrician in Billerica, MA?"
"…well-reviewed options include Competitor A, Competitor B and Competitor C, all licensed for residential work…"
What helps an electrician get named
Our first client is an electrician. When Reggie Martinez in Derry, NH started with us, he had no website, one directory listing and no Google reviews, and AI named him in 0 of 6 answers. The day after his website went live, Gemini was naming Martinez Electric for electricians in Derry. That's one early sign, not a promise, but it shows how much clear information matters. Read the case study.
- Name the jobs you want more of. If you want EV charger and panel upgrade work, those words should be on your profile, your site and in your reviews. AI matches the job in the question to the jobs it can see.
- Show your license. Electricians are licensed in Massachusetts and New Hampshire. Put your license number on your site and in your profile description, and say you're insured.
- Say home, commercial or both. One clear sentence on your profile and homepage helps AI send you the right questions.
- Get your hours right. Martinez Electric's Google description said "every day, 9 to 5." His real hours were different. Small mismatches like that make AI less sure about you.
- Ask every customer for a review. Text your Google review link after each job, or hand over a QR card on site. It's fine to say it helps if they mention the job. Never pay or offer anything for reviews.
- List your towns. Name the towns you cover on your profile and your site. If you work on both sides of the state line, say both.
- Answer the questions you hear every week. Whether you pull permits, how you quote a panel upgrade, whether you work on older wiring. Short, honest answers on your site are exactly what AI likes to quote.
Most of this is your Google Business Profile, your listings and a few clear pages. It's the same work we're doing for Martinez Electric, and we'll publish his Day 30 and Day 60 re-checks word for word.
Questions, answered.
Not here? Ask us on a call.
Can you answer our calls when we're on a job?
Yes. Your phone still rings first. Calls you miss, and calls after hours, go to our AI receptionist. It answers in your business's name, says it's an AI assistant and that the call may be recorded, flags urgent calls like a breaker that won't reset or a burning smell, and sends you a summary right away.
Do people really ask AI for an electrician?
More every month. And people who still search Google now often see an AI answer at the top of the page, which picks businesses in a similar way.
What does AI look for in an electrician?
A clear Google category, the services you offer, your license, the towns you serve, steady reviews that mention real jobs, and the same details everywhere you're listed.
Do you work with electricians in New Hampshire?
Yes. We serve Massachusetts and southern New Hampshire. Our first client is an electrician in Derry, NH.
Can you guarantee AI will recommend us?
No, and nobody honestly can. Search and AI results change; we show you exactly what we did and what moved.
How long until we see a change?
Profile and listing fixes usually show within a few weeks. AI answers catch up more slowly, usually several weeks to a couple of months. We re-check every month so you can see what moved.
Where to go next.
Case study
Martinez Electric
An electrician in Derry, NH that AI named in 0 of 6 answers, and what we did in the first week.
Read the case studyStage · Reception
Every call answered
An AI receptionist answers the calls you miss, flags urgent ones and sends you a summary right away.
See ReceptionStage · Follow-up
Every lead followed up
Estimate requests and open quotes in one place, with reminders, and a review request after every job.
See Follow-upStart with a 15‑minute call.
Tell us what's slipping for your business: being found, missed calls or following up on quotes. We'll tell you which stage we'd start with, and why.
Or get a free AI visibility check
Tell us your business and town. We'll ask ChatGPT, Claude and Gemini what your customers ask, and show you how often they name you and how many competitors they name instead.
What happens next: leave an email and your score shows up in about a minute, and we email it to you. Leave just a phone number and we'll call you with it. Free, no obligation.
Or email patrick@goldmarkpartners.com or evan@goldmarkpartners.com.