Towns · Derry, NH
When Derry asks AI who to hire, who gets named?
Derry is home to our first client, Martinez Electric. When we started, AI named him in 0 of 6 answers. Here's what we did, and what we do for other Derry businesses.
- Home of our first case study
- Free AI visibility check
AI had never heard of this Derry electrician.
Reggie Martinez runs Martinez Electric LLC, an owner-run electrician in Derry, in business since 2021, doing home and commercial work in New Hampshire, Massachusetts and Maine.
Read the case study"I had no website, and when people looked up an electrician in Derry, I wasn't showing up. Goldmark got my site live in four days with my own job photos and fixed my Google profile. It finally looks like the business I actually run."
Early sign
Next dayThe day after his website went live, Gemini was already naming Martinez Electric when asked about electricians in Derry, NH.
Full results
Nov 10Day 30 re-check in ChatGPT, Gemini and Claude, then Day 60 on December 10. We'll post the answers word for word, good or bad.
Martinez Electric is our founding client and joined on special founding-client terms in exchange for sharing his results. He had no website, so we built one for him.
AI mostly named the big brands.
Our wider study checked 147 local businesses in Billerica, Somerville and Andover, MA, plus Martinez Electric here in Derry. Across all of them, most answers went to national brands and franchises. These came up most:
The four gaps we found most · study-wide
97% had no LocalBusiness schema
58 of 60 were missing the bit of code that tells Google and AI your name, phone, hours and area.
92% had details that didn't match
105 of 114 didn't show the same name, address and phone on their website and directories.
81% had no simple FAQ answers
103 of 127 didn't answer the common questions customers ask, where AI could read them.
74% had a vague page title
90 of 121 had a homepage title that didn't say what they do and where.
How we help Derry businesses.
The front office for local trades in Derry: get found, answer every call, and follow up on every job.
Visibility
Your Google profile, reviews and listings saying clearly that you work in Derry, a simple website if you need one, and AI visibility.
See VisibilityReception
Calls you miss on a job, or after hours, get answered by our AI receptionist in your business's name, with a summary sent to you right away.
See ReceptionFollow-up
Estimate requests and open quotes in one simple place, with reminders, and a review request after every finished job.
See Follow-upWhy AI needs to know you work here.
When the power goes out in East Derry or a pipe bursts near Derry Village, most people don't type a company name. They search "electrician near me", or ask their phone "Who's the best plumber in Derry?", and call one of the two or three names that come back. The assistant has to decide which businesses actually work in Derry, and it can only go on what it can find written down.
"Near me" means near the customer
I-93 is close by, and Route 28 and Route 102 carry a lot of local trips. Plenty of the businesses Derry people hire are based next door, in Londonderry, Windham, Hampstead or Chester, and plenty of Derry businesses work across the state line in Massachusetts. That's fine, as long as AI can tell where you work. If your profile and website don't say it, a customer five minutes away may never hear your name.
"Who's the best plumber in Derry?"
"…in Derry, NH, Competitor A and Competitor B are well reviewed. Competitor C also serves Londonderry and Windham…"
Where your map pin says you are
This one is real. When we first checked Martinez Electric, his Google map pin sat in Andover, MA, not Derry, NH. To AI and Google, that's a business in a different state. A wrong pin, an old address or a listing with no town at all is easy to miss and easy to fix.
Say which towns you serve
AI pieces together where you work from the service area on your Google Business Profile, the towns named on your website and your listings, and what customers write in reviews. If you work in Derry, Londonderry and Windham, say so in all of those places: set the towns on your profile, add a page or a short section on your site, and answer "Which towns do you serve?" in a plain FAQ. Only list towns you really cover. Search and AI results change; we show you exactly what we did and what moved.
Questions, answered.
Not here? Ask us on a call.
Do you work with businesses in Derry?
Yes. We help local service businesses across Massachusetts and southern New Hampshire, and our first client, Martinez Electric, is based right here in Derry.
Do I need an office in Derry to show up?
Not necessarily. AI and Google look at where you say you work: the service area on your Google Business Profile, the towns on your website and your listings. If you serve Derry from a town nearby, say so clearly in those places. Nobody can promise AI will name you, but being clear about where you work is a basic first step.
Can you check what AI says about my business in Derry?
Yes, for free. Our free AI visibility check asks ChatGPT, Claude and Gemini the questions your customers in Derry ask, and shows you whether you're named and how many competitors come up instead. Your score shows up in about a minute.
Is Martinez Electric a real client?
Yes. Martinez Electric LLC in Derry is our founding client. Reggie joined on special founding-client terms in exchange for sharing his results, and we'll post the Day 30 and Day 60 re-checks on the case study page, good or bad.
Where to go next.
Towns · Massachusetts
Andover, MA
12 local businesses checked in our study, and what we'd fix first.
See AndoverTowns · Massachusetts
Billerica, MA
108 local businesses checked in our study, and what we'd fix first.
See BillericaStage · Reception
Every call answered
An AI receptionist answers the calls you miss, flags urgent ones and sends you a summary right away.
See ReceptionStart with a 15‑minute call.
Tell us about your business in Derry and what's slipping: being found, missed calls or following up. We'll tell you which stage we'd start with, and why.
Or get a free AI visibility check
Tell us your business and town. We'll ask ChatGPT, Claude and Gemini what your customers ask, and show you how often they name you and how many competitors they name instead.
What happens next: leave an email and your score shows up in about a minute, and we email it to you. Leave just a phone number and we'll call you with it. Free, no obligation.
Or email patrick@goldmarkpartners.com or evan@goldmarkpartners.com.