Industries · Roofing
The front office for roofers.
When someone needs help, they search Google, ask ChatGPT or call the first number they find. We help roofers in Massachusetts and southern New Hampshire get found, answer every call, and follow up on every job.
- Get found
- Answer every call
- Follow up on every job
AI mostly names someone else.
When we asked AI who to hire for 147 local service businesses, a local business was named in fewer than 1% of the answers. These numbers are across all trades in our study: painters, electricians, HVAC, roofers, plumbers, auto shops, exterminators, garage doors, movers, landscapers, chiropractors and dentists.
Read the studyWhere roofers get skipped.
AI can only recommend what it can read. These are the gaps we see most often for roofing companies.
Leak and storm work not stated
Someone with water in the ceiling asks about leaks, not "roofing solutions." If you don't say you do repairs and storm damage, AI sends them elsewhere.
License and registration hidden
In Massachusetts, residential roofers generally need a Construction Supervisor License and Home Improvement Contractor registration. If yours aren't visible, nobody can check.
Reviews about the crew, not the job
Kind reviews that never mention a new roof, a leak repair or shingles tell AI little about what you do.
Service towns not listed
AI matches roofers to towns. If you never say you cover Lowell or North Andover, it won't send those homeowners to you.
What AI checks for a roofer.
Six things the assistants look for before they name a business like yours. We measure about 50 factors in all; these matter most in your trade.
The right Google category
Roofing contractor as your main category, with related categories like gutters added if you do that work.
Every service, spelled out
Leak repairs, full replacements, asphalt shingles, flat and rubber roofs, ice dams, gutters. One line each.
License and insurance
Your license, registration and insurance, written where homeowners and AI can read them.
Reviews that name the job
Reviews that say "replaced our roof" or "fixed the leak over the kitchen" show AI what you're trusted for.
Matching listings
The same name, address and phone on Google, Yelp, BBB, Angi and your website.
A site AI can read
Separate pages for repairs and replacements, the towns you cover, an FAQ and LocalBusiness schema.
The front office for roofers, in three stages.
Start with whichever is slipping most. Each stage feeds the next.
Visibility
Your Google profile, reviews and listings set up for roofers, a simple website if you need one, and the AI checks on this page.
See VisibilityReception
When you're on a job, a call about a leak during a storm still gets answered. Our AI receptionist takes the details, flags it urgent and sends you a summary right away.
See ReceptionFollow-up
Estimate requests and open quotes in one simple place, with reminders, and a review request after every finished job.
See Follow-upWhat homeowners actually ask.
Roofing questions come in two kinds: urgent and planned. Questions like these:
- "My roof is leaking after last night's storm. Who can come look at it in Billerica?"
- "How much does a new asphalt roof cost in Andover, MA, and who's a good roofer?"
- "Water is coming through the ceiling from an ice dam. Who fixes that near me?"
"My roof is leaking. Who should I call in Andover, MA?"
"…for leak repairs, homeowners often recommend Competitor A and Competitor B, who both handle storm damage…"
What helps a roofer get named
Whether the question is urgent ("my roof is leaking") or planned ("how much is a new roof"), AI looks for roofers who clearly handle that kind of job, in that town, with reviews to back it up. Most roofers have the experience and the happy customers. Very little of it is written down where AI can read it.
- Separate repairs from replacements. Give each its own line on your profile and its own section or page on your site. A homeowner with a leak and one planning a new roof ask very different questions.
- Name the roofs you work on. Asphalt shingles, flat and rubber roofs, metal, slate. Leave off what you don't do. Being specific is what helps.
- Talk about New England weather. Ice dams, wind damage and storm leaks are what people here ask about. A short FAQ answer on each is exactly what AI likes to quote. If you help with insurance claims, say so.
- Show your license and registration. Put them on your site and in your profile description, along with your insurance. Homeowners ask, and AI looks.
- Post real job photos. Before and after shots from recent roofs on your Google Business Profile show that you're active and local.
- Ask every customer for a review. Text your Google review link when the job is done. It's fine to say it helps if they mention the work. Never pay or offer anything for reviews.
- Answer the questions people ask before they call. Whether inspections are free, how long a typical replacement takes, what happens if it rains mid-job. Short, honest answers on your site are what AI likes to quote.
Much of this is your Google Business Profile, your listings and clear pages on your website. If you don't have a site, or it's holding you back, we build one.
Questions, answered.
Not here? Ask us on a call.
Can you answer our calls when we're on a job?
Yes. Your phone still rings first. Calls you miss, and calls after hours, go to our AI receptionist. It answers in your business's name, says it's an AI assistant and that the call may be recorded, flags urgent calls like a leak during a storm, and sends you a summary right away.
Do homeowners really ask AI for a roofer?
More every month. And people who still search Google now often see an AI answer at the top of the page, which picks businesses in a similar way.
Our work is seasonal. When should we start?
Before your busy season, if you can. Profile and listing fixes usually show within a few weeks, but AI answers take several weeks to a couple of months to catch up.
Do we need a new website?
Often, yes, and we build them. A new site is usually the best place to start. If your current site works well, we can work with it instead. Either way, a lot of the work is your Google Business Profile, your listings and your reviews, plus clear service pages, town pages and FAQs.
Can you guarantee AI will recommend us?
No, and nobody honestly can. Search and AI results change; we show you exactly what we did and what moved.
Where to go next.
Stage · Reception
Every call answered
An AI receptionist answers the calls you miss, flags urgent ones and sends you a summary right away.
See ReceptionStage · Follow-up
Every lead followed up
Estimate requests and open quotes in one place, with reminders, and a review request after every job.
See Follow-upCase study
Martinez Electric
A different trade, the same problem: a local business AI named in 0 of 6 answers, and what we did in the first week.
Read the case studyStart with a 15‑minute call.
Tell us what's slipping for your business: being found, missed calls or following up on quotes. We'll tell you which stage we'd start with, and why.
Or get a free AI visibility check
Tell us your business and town. We'll ask ChatGPT, Claude and Gemini what your customers ask, and show you how often they name you and how many competitors they name instead.
What happens next: leave an email and your score shows up in about a minute, and we email it to you. Leave just a phone number and we'll call you with it. Free, no obligation.
Or email patrick@goldmarkpartners.com or evan@goldmarkpartners.com.